Miss Lac Hong 2027
A National Beauty & Cultural Ambassador pageant — 2027 season. Theme “34 Regions – One Vietnam”. Grand final 08 Mar 2027 in Ho Chi Minh City, broadcast live.
More than beauty — shaping Cultural Ambassadors
Miss Lac Hong is a National Beauty & Cultural Ambassador pageant honouring the beauty of Vietnamese women rooted in the Lac Hong origin and national heritage. Contestants are not only beautiful, but cultural “storytellers” — forming an ambassador legacy across seasons.
The program is operated by Viet Heritage Group, with Vietnam Women's Newspaper as content partner and VCIDA together with culture–clan institutes as professional advisors, aiming for national scale with live broadcast.
Nationwide scale
Four rounds — from thousands of contestants to the crown
Online Preliminary
Registration & photo–video portfolio review at misslachong.vn.
→ Top 500Heritage Challenge
Competing in 5 provinces with 3 cultural products created by contestants.
→ Top 100Light Garden Journey
A 14-day camp — training, heritage experiences and ambassador challenges.
→ Top 30Pre-Final & Gala
A 14-day training camp & the Grand Final on 08 Mar 2027, broadcast live.
→ Miss Lac HongHonouring talent, identity & ambassador spirit
Miss Lac Hong & 4 runners-up — representing the program throughout the ambassador term.
Clan · Tourism · Cuisine · Craft villages · ESG · Digital · Global · Overseas Vietnamese.
A bridge to Bach Gia Nu Kiet — Heritage Women Rise, alongside the Traditional award group.